Today on “Days to Remember,” we celebrate how chewing gum tycoon William Wrigley Junior was born on September 30th 1861.
Before Wrigley’s Spearmint Gum became a sensation. The company was founded on April 1, 1891, originally selling products such as soap and baking powder.
In 1892, William Wrigley, Jr., the company’s founder, began packaging chewing gum with each can of baking powder.
The chewing gum eventually became more popular than the baking powder and Wrigley’s reoriented the company to produce the gum.
Today, the Company is a global organization with operations in more than 40 nations, distributing products to more than 180 countries.
Its heritage is filled with stories of leadership, innovation, and integrity, but its origins begin over a century ago when a Chicago businessman decided to offer his customers a little “something for nothing.”
A born entrepreneur with a knack for identifying opportunities where others only saw risk, Wrigley Jr. quickly directed his prodigious energies toward producing his own line of gums.
One of his first aims was to combat the lingering stereotype that only women should chew gum.
During the Great Depression, the company went one step further, boldly setting minimum wage levels so its workers could have financial security during one of the nation’s darkest hours.
Between 1915 and 1917, Wrigley sent free samples of gum to everyone with a telephone book, a total of more than 8.5 million, and in another campaign, every child received two sticks of gum when they turned two, reaching 750,000 children.
A brand-recognition study in the 1920s found that 65% of people listed Wrigley as their “top-of-mind” choice for chewing gum, while the nearest competitor scored only 10%.
Wrigley’s advertising campaigns were what truly made gum popular throughout the country and a billion dollar industry.
As we remember today’s day to remember how on, September 30th 1861 the chewing gum tycoon named William Wrigley was born today.
Written & Designed by JD Mitchell