Crisco

August 15th Celebrates Crisco

Today on August 15th the product called Crisco was introduced by Procter & Gamble Company in 1911.

Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, both from the United Kingdom.

Candle maker William Procter and soap maker James Gamble, both born in the United Kingdom of Great Britain and Ireland, emigrated from England and Ireland respectively. They settled in Cincinnati initially and met when they married sisters, Olivia and Elizabeth Norris.

Alexander Norris, their father-in-law, called a meeting in which he persuaded his new sons-in-law to become business partners. On October 31, 1837, as a result of the suggestion, Procter & Gamble was created.

The company began to build factories in other locations in the United States because the demand for products had outgrown the capacity of the Cincinnati facilities.

The company’s leaders began to diversify its products as well and, in 1911, began producing Crisco, a shortening made of vegetable oils rather than animal fats.

The company introduced Tide laundry detergent in 1946 and Prell shampoo in 1947.

In 1955, Procter & Gamble began selling the first toothpaste to contain fluoride, known as Crest.

Branching out once again in 1957, the company purchased Charmin Paper Mills and began manufacturing toilet paper and other paper products.

Once again focusing on laundry, Procter & Gamble began making Downy fabric softener in 1960 and Bounce fabric softener sheets in 1972.

One of the most revolutionary products to come out on the market was the company’s Pampers, first test-marketed in 1961. Prior to these point disposable diapers were not popular, although Johnson & Johnson had developed a product called Chux.

Babies always wore cloth diapers, which were leaky and labor-intensive to wash. Pampers provided a convenient alternative, albeit at the environmental cost of more waste requiring landfilling.

Where would be without the products from Proctor and Gamble?

And what gamble they did in providing us with the best products out there, to make our lives more convenient as we celebrate the debut of Crisco today!

Written & Designed by JD Mitchell

J.D Mitchell Design Studio

jdmitchelldesigns@gmail.com

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